Helmut Krone

Helmut  Krone

 

One of the first things i plan on using from Helmut is his layout because the main product is small rather than large as you would expect. The small layout works with the beetle because it relates to the 'small' title, the beetle is also well known and has clear aspects that are easily recognised. this layout wouldn't work for a new unkown product as well but could be adapted. 

 Helmut Krone  born July 16 1925 died April 12 1996 was an art director and considered to be a pioneer of modern advertising.Krone spent over 30 years at the advertising agency Doyle Dane Bernbach. He was the art director for the popular 1960s campaign for theVolkswagen Beetle, which featured a large unadorned photo of the car with the tiny word "Lemon" underneath it

I will not only try to implement Helmuts layout but use what he said to DDB News 1968

"i feel that there's this imaginary line, and you have to get over that line. As soon as i feel i'm over that line, i quit. i don't go any further. i'll leave a thing without all the ends pulled in as soon as it's over that line"

I have sometimes ruiend work because i feel i have to finish everything off to perfection.